IBM Exceptional Web Experience Europe 2011 [EN]

Overview

An Exceptional Web Experience is achieved when the intended users' expectations have been met – or better yet – exceeded. This annual event is dedicated to helping organizations learn how to keep pace with the expanding, and ever increasing, Web-savvy user. You’ll learn about the latest Web portal, content, social, mobile, eCommerce and other innovations/technologies available from IBM and our Business Partners – as well as best practices and success stories. Hear directly from customers across industries as they share their experiences building and delivering Exceptional Web Experiences to enterprise and customer-facing audiences. Attendees will also learn the value of about becoming a social business by leveraging social networks and technologies to transform the way they interact and transact with customers over the web, gaining enhanced customer loyalty, satisfaction and improved ROI. See just how powerful and beneficial an Exceptional Web Experience can be, and how companies of every size can drive better business outcomes.

You will also:

• Gain Insight into critical business issues and emerging technologies
• Improve business and technical planning with expertise and guidance gained from in-depth presentations
• Test-drive the latest technologies during hands-on training sessions
• Take advantage of onsite certification testing
• Learn about the latest products and expert solutions at the Solutions Expo
• Discuss product strategy and technical directions with IBM Product and services architects
• Participate in communities of interest through roundtable topic discussions, Portal Technical Zone and panel forums.